Steve Taylor

Steve Taylor

Campbell River, British Columbia, Canada
3K followers 500+ connections

About

I am a seasoned Digital Marketing Strategist with over 20 years of critical market intelligence and strategic advisory experience across multiple industries. Recognized for demonstrating a natural aptitude for leveraging digital analytics to implement effective campaigns, as well as for designing client-specific digital road maps to achieve business goals. Professional focal points include digital analytics, online marketing, traffic generation, conversation optimization, search engine optimization, email marketing, social media, content strategy, client management, strategic partnerships, and cross-team coordination. Delivering superior administration on the latter areas of expertise requires utilization of effective communication and negotiation skills, as well as business acumen, systems analysis, project management and resource management to support efficiency and maximum returns.

Currently, I am a Digital Strategy & Marketing Consultant. I specialize in developing and executing digital marketing strategies for B2B and B2C partners across numerous verticals, including retail, QSR, grocery, pharmaceutical, loyalty, entertainment, and toys & games. I lead and promote the full spectrum of online marketing campaigns for clients, incorporating paid search, search engine optimization, social marketing, specialty search, email marketing, and more. In addition, I liaise with executives, e-commerce, and digital planning teams to ensure the client company’s digital support structure is driving the business forward with minimal expenditures.

Colleagues describe me as a progressive, driven, down-to-earth, analytical and creative digital expert who can be relied on to offer superior solutions that deliver profitable results on time and on budget.

Contributions

Activity

Experience

  • North Island College Graphic
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    Toronto, Ontario, Canada

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    Toronto, Ontario, Canada

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    Toronto, Ontario, Canada

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    30 Duncan Street, Suite 602 Toronto, Ontario M5V 2C3

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    Toronto, Canada Area

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    Toronto, Canada Area

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    http://www.247realmedia.ca/EN-CA/

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    Toronto, Canada Area

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    Picton, ON Canada

Education

  •  Graphic

    100%

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    This course focused on the importance and role of software product management. It also provided an overview of the specialization, as well as its goals, structure, and expectations. The course explained the value of process, requirements, planning, and monitoring in producing better software.

    KEY AREAS OF STUDY
    - Relating software product management to better software products
    - Recognizing the role of a software product manager
    - Reflecting on how Agile principles will improve…

    This course focused on the importance and role of software product management. It also provided an overview of the specialization, as well as its goals, structure, and expectations. The course explained the value of process, requirements, planning, and monitoring in producing better software.

    KEY AREAS OF STUDY
    - Relating software product management to better software products
    - Recognizing the role of a software product manager
    - Reflecting on how Agile principles will improve your own projects

    SKILLS GAINED
    Agile Software Development
    Software Product Management
    Software Project Management

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    -

    Students specialize in topics such as character anima­tion, 2D/3D animation, gaming, special effects and web design. Students can tailor the program to their area of specialization.

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    The two-year diploma offers a broad range of subject material, and results in the achievement of the same government standard learning outcomes as three-year adver­tising programs in some other colleges. Advertising strategy, writing, research, layout and design, and computer graphics are core areas of study.

    In the first year, emphasis is on the principles and practices of retail advertising. During the second year, national and brand advertising are studied.

    Throughout the…

    The two-year diploma offers a broad range of subject material, and results in the achievement of the same government standard learning outcomes as three-year adver­tising programs in some other colleges. Advertising strategy, writing, research, layout and design, and computer graphics are core areas of study.

    In the first year, emphasis is on the principles and practices of retail advertising. During the second year, national and brand advertising are studied.

    Throughout the program, students are exposed to a variety of advertising careers; they learn from guest speakers who currently work in the industry, they take part in field trips, and they have the opportunity to network with industry professionals. Students are also challenged to put their knowledge into prac­tice on various individual and team assignments.

Volunteer Experience

  • Advisory Board Member - Advertising Program

    Advisory Board Member - Advertising Program

    Loyalist College

    - 22 years

    Education

  • Volunteer

    Volunteer

    City of Toronto

    - 4 years

    Science and Technology

    On January 1, 2020, the City of Toronto transitioned its Civic Innovation Office team into the newly-formed Customer Experience Transformation and Innovation (CXi) program.

    The CXi program was established in the fall of 2019 to unify the City’s customer service initiatives and focus on improving the customer experience. This program will focus on meaningful and complex challenges affecting residents of Toronto through new tools, technology, ideas and approaches.

    The CXi program…

    On January 1, 2020, the City of Toronto transitioned its Civic Innovation Office team into the newly-formed Customer Experience Transformation and Innovation (CXi) program.

    The CXi program was established in the fall of 2019 to unify the City’s customer service initiatives and focus on improving the customer experience. This program will focus on meaningful and complex challenges affecting residents of Toronto through new tools, technology, ideas and approaches.

    The CXi program continues to be part of the Bloomberg Philanthropies’ global Innovation Teams (i-team) network. Bloomberg Philanthropies has been funding i-teams around the world to help city leaders drive bold innovation, change culture and create an ongoing ability to tackle big problems for residents.

    CXi Program Goals
    • Better meet the evolving expectations of the City’s customers;
    • Accelerate development of services that are valuable to customers;
    • Build trust and confidence in government through more integrated and consistent services;
    • Obtain the best possible value from investments in technology platforms; and
    • Create an environment that encourages self-service and confidence when interacting with the City.

Languages

  • English

    Native or bilingual proficiency

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